How the Decoy Effect Makes Dupes of Us All
Imagine that, on the second morning of a business trip, you go to unzip your suitcase, only to realize you forgot to pack any pants. With...
The Frequency Illusion: How Not to Fall for Argle-Bargle
Let’s say you’re reading up on landmark Supreme Court decisions of the past decade. (Hey, everybody needs hobbies.) You’re skimming an...
The Problem(s) With Myers-Briggs in Business
Imagine going to a corporate team-building event where everyone in your office was sorted and evaluated based on the results of taking...
Fallen Empires and Phony Wine: The Seersucker Effect
Making iffy predictions about our future: it’s been a hallmark of human behavior for at least as long as we’ve been recording our...
Confirmation Bias and the Parasites Nesting in Your Brain
"What is the most resilient parasite?” asks Leonardo DiCaprio in the 2011 movie Inception. “Bacteria? A virus? An intestinal worm?”...
Why Evidence Doesn't Matter
Given that a good reporter is supposed to be both truthful and balanced, how should journalists cover an issue when opposing camps refuse...