When you really think about it, the fact that you can read this sentence is nothing short of amazing. In a fraction of a second, you are able to look at a series of complicated shapes, identify each one and connect it to several possible sounds, group those sound options together into units of words, connect each word-unit to one or more possible meanings, and then based on its relative position in a sentence, convert a series of lines and curves from simple visual stimuli in

Last week, we talked about how "delighters", those little extra touches, can make all the difference in sales. There’s just a few things you’ll want to remember. 1. Consider your market Just what constitutes a delighter can get a little counterintuitive. Sometimes a cheap establishment offers perks that you’d never expect to find at a ritzier place. Consider the free continental breakfasts served at most budget hotels. An extremely upscale hotel is much more likely to direct