

The Proportionality Problem
Decision making: it’s what humans do. Estimates are that the average adult makes 35,000 decisions a day. Of those daily decisions, 226 involve food choice. The fact that you’re reading this suggests that, for the most part, your decisions have allowed you to stay above room temperature, and live your life. Still: are you the kind of person who tends to make good decisions? How well have you navigated through the maze of everyday choice? Can you point to at least a couple of