Measuring the Unmeasureable
"Metric" is a kind of sexed up word for measurement, popular among the corporate crowd. The interesting thing about "metric" is that it...
To Buy or Not to Buy, that is the question
StartFragment Every day, billions of dollars are exchanged for goods or services in that most American pastime known as shopping. Some...
Your Brain on Bias
Last year, roughly 40,000 people died in automobile crashes on America's highways. This is a tragic number, but it has been much worse in...
Getting Smart About Intelligence
So what is intelligence, or more importantly, how does it work? The U.S. federal government recently announced it has budgeted some 3...
Women's Intuition and the Dead Man Shuffle
Suppose you are a visitor from another planet. You’ve been sent down to Earth to observe human shopping behavior. You find yourself...
Beware of Angels and Snackwell Cookies
When is the last time you ran into an angel? Not "angle"--we're talking harp, robes, and halo. Well, it turns out you don't have to...