Neuroscience, Decision-making, and Strippers
Decision making: there are countless books about it because, lets face it, decisions are at the epicenter of what we humans do. Make the...
The Achilles' Heel in Your Thinking
Have you ever wondered why some people—and maybe we’re talking about you—are so adamant about some things? It might be a political...
Beyond the Punchline: The Real Meaning of Laughter
“What keeps a dyslexic agnostic up at night? Wondering if there really is a dog.” You can debate whether that’s funny or not, but either...
The Happiness Epidemic: Catching a Habit
What do behavioral traits and infectious diseases have in common? According to researchers James Fowler and Nicholas Christakis, quite a...
What Your Grandma and Corporations Have in Common
Imagine your grandma just celebrated her 85th birthday. She's beginning to forget things, but her doctor has reassured you that since, if...
Aristotle's Three Musketeers, or, A Swiftly Tipping Stool
What might the Greek philosopher and Jack-of-all-trades Aristotle think of the latest findings in neuroscience? How would his notion of...
Processors, poison, and poetry: the science behind eyes
Your eyes are far more than your windows to the outside world. They are the movie cameras that project information to the cerebral...
The Final Word on Word-of-Mouth
Let’s start at the location where every single sale begins. I’m talking, of course, about a customer’s brain. Inside each customer’s...
Who Are You? The Science (or Lack Thereof) of Myers-Briggs
If you've been hired for a job in the last thirty years, chances are you've heard of Myers-Briggs. It's a personality diagnostic tool...
The Dunning-Kruger Effect: Are You Under its Spell?
When it comes to brain biases, one that gets an awful lot of play is the Dunning-Kruger Effect. It's a phenomenon demonstrated by many...
