Aristotle's Three Musketeers, or, A Swiftly Tipping Stool
What might the Greek philosopher and Jack-of-all-trades Aristotle think of the latest findings in neuroscience? How would his notion of...
Are You Brainwashed? Hopefully Yes.
When you think of brainwashing, the name Patty Hearst might come to mind. Daughter of the late newspaper tycoon Randolph Hearst, in 1974,...
Chocolate Chip Cookies and the Secret to Will-Power
If you run up a long steep incline, it doesn’t take very long before you burn through the energy stored in your muscles and find your...
Processors, poison, and poetry: the science behind eyes
Your eyes are far more than your windows to the outside world. They are the movie cameras that project information to the cerebral...
The Final Word on Word-of-Mouth
Let’s start at the location where every single sale begins. I’m talking, of course, about a customer’s brain. Inside each customer’s...
Umwelt: Beyond the Five Senses, or, the Mr. Potato Head Model
StartFragment All of the information that comes to your brain arrives through your senses. Sight, smell, touch, taste and hearing are...
The Robert Frost Quandary, or How Irrational Thinking Might Save Your Life
You stumble out of the wilderness, having had no contact with humans for at least ten days. You’re weak from hunger and fatigue and you...
Who Are You? The Science (or Lack Thereof) of Myers-Briggs
If you've been hired for a job in the last thirty years, chances are you've heard of Myers-Briggs. It's a personality diagnostic tool...
The Morality Lag: Smartphones and Dumb Feelings
Your smartphone has more computing power than the computer that took Neil Armstrong and crew to the moon. And this is only one of the...
The Dunning-Kruger Effect: Are You Under its Spell?
When it comes to brain biases, one that gets an awful lot of play is the Dunning-Kruger Effect. It's a phenomenon demonstrated by many...
