“You are what you buy,” our consumer culture seems to tell us. But how fixed and immutable are our buying preferences? How subject are...

It’s graduation season, and that means it’s time to celebrate the grads in your life, revel in their accomplishments—and prepare yourself...

Horses are remarkable creatures. 47 million years ago, their evolutionary ancestor was just two feet tall. Anatomically speaking, their...

How do you listen to music? I don’t mean “Are you a headphones person or more of a speaker fan?” I mean, what parts of your brain do you...

Are you likely to fall for a made-up government conspiracy? That depends: how well-informed are you? If you said “very”…bad news, you...

What color is Bruce Springsteen’s “Born to Run”? For many, the question may sound like word salad, but if you have synesthesia, not only...

We all want to hang out with the people who really “get” us—our equals, our peers. As it turns out, this even appears to hold true for...

Can’t get into meditation? It might be time to pick up a coloring book. That’s not meant to sound dismissive; it’s actual advice. Adult...

When you really think about it, the fact that you can read this sentence is nothing short of amazing. In a fraction of a second, you are...

Last week, we talked about how "delighters", those little extra touches, can make all the difference in sales. There’s just a few things...