Remembering Hermann Ebbinghaus

Read this shopping list, and then cover it with your hand: Bread Milk Oranges Peanut Butter Yogurt Pickles Turkey Folders Tissue ...

You and I are not that Smart

Soundbites, those tiny verbal morsels, are ubiquitous. From billboards to tweets to political slogans, we are awash in them. Soundbites...

The Smoking Monkey Memo

The inventor of the airplane seatbelt was a man ahead of his time. It's an over-used expression but in this case, it applies: engineer...

The Brain's Allergy to the Big Picture

Do you suffer from Systems Blindness? You almost certainly do. The problem is that your brain’s hardwiring is designed primarily to keep...

Gaming the memory: the 'Peak-end' Rule

How do you decide on whether to go back to the same restaurant again, buy the same breakfast cereal, or even whether to read this blog...