When Having a Snack Might Save You

Got an important decision to make? If you’re feeling hungry, new research suggests you should probably have a snack or a meal before you...

The Paradox of the Paradox of Choice

StartFragment When it comes to selling, is it better to present your customers with many options, or just a few? It's a debate that's...

The Proportionality Problem

Decision making: it’s what humans do. Estimates are that the average adult makes 35,000 decisions a day. Of those daily decisions, 226...

The Bumpy Elevator Ride to the Top

Allegedly, this year Noah has knocked out Michael as the most popular baby boy name in the US. Perhaps among the names least likely to...

The Weed in your Brain

Taraxacum is not some newly found dinosaur. It is the scientific name for the pesky weed commonly called the dandelion. The dandelion...

Sing a Song of Willpower

“Oh, the thigh bone’s connected to the leg bone and the leg bone’s connected to the…” You probably learned some version of this classic...

The Achilles' Heel in Your Thinking

Have you ever wondered why some people—and maybe we’re talking about you—are so adamant about some things? It might be a political...

Six Strategies for Avoiding the Truth

Are you lying to yourself every day? Depends: are you a "Bayesian Updater?" Hopefully you are. The term is named after Reverend Thomas...

Are You Smarter Than a Mouse?

"Are you smarter than a mouse?" This was one of the intriguing topics presented at this week's Society for Neuroscience conference in San...