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October 4, 2019

Got an important decision to make? If you’re feeling hungry, new research suggests you should probably have a snack or a meal before you commit to a choice.

Those are the findings from Dr. Benjamin Vincent of the University of Dundee’s Psychology department. Dr. Vincent...

July 26, 2018

Previously, we’ve talked about how enlarged pupils can signify attention or arousal. If someone’s pupils dilate when you talk to them, conventional wisdom went, that means they’re very interested in what you have to say. It’s been speculated that this is why restaurant...

February 8, 2018

At over a decade old, Barry Schwartz's 2004 The Paradox of Choice definitely shows its age in some ways. CD players appear in example shopping problems. Movie rental stores are mentioned. Researchers have found it difficult to replicate the results of some of the cited...

February 1, 2018

When it comes to selling, is it better to present your customers with many options, or just a few? It's a debate that's been brewing since at least 2004, when psychologist Barry Shwartz published The Paradox of Choice, in which he argued that reducing the number of ava...

October 17, 2017

Imagine that, on the second morning of a business trip, you go to unzip your suitcase, only to realize you forgot to pack any pants. With just a few hours before a big presentation, you duck into the closest mall, for a shopping trip with a firm deadline.

You step into...