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April 5, 2018

Last week, we talked about how "delighters", those little extra touches, can make all the difference in sales. There’s just a few things you’ll want to remember.

1. Consider your market

Just what constitutes a delighter can get a little counterintuitive. Sometimes a chea...

March 29, 2018

Today’s consumers are savvier than ever. In this age of constant media bombardment, it may feel harder and harder to stand out from the noise enough to actually reach people. However, there is one foolproof way to get noticed. According to a 2012 Nielson study, 92 perc...

March 8, 2018

As Nobel Prize-winning behavioral economist Daniel Kahneman says, frequently we underestimate the role of luck in our successes.

To illustrate this, consider the case of a Corbin, Kentucky gas station owner named Harlan Sanders. One day, while working in his station on...

March 1, 2018

We all know the story of the New Coke debacle—or at least, we think we do. It’s one of the most notorious corporate blunders of the last century. ‘What group of geniuses could look at a brand like Coca-Cola and decide to reconfigure the formula?’ we ask, rhetorically....

February 22, 2018

When you look at the selling masters out there, the people who make sales look effortless, are you encouraged? (“Maybe with hard work, that could be me.”) Or does some part of you feel threatened? (“Terry’s a natural at sales; I’ll never be able to close a deal like th...